The Rodina: On Performative Design

Tuesday, March 31, 2020
6:00 PM 8:00 PM 18:00 20:00

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Tue, Mar 31, 2020

*Cancelled due to Coronavirus

How to make freedom and playfulness, traditionally granted to artists, accessible to a wider audience? And, how to design situations or objects that stimulate activity and participation, that could lead to a transformation in a viewer or a social context? During this talk, Amsterdam-based designers Vit & Tereza Ruller (studio The Rodina) try to answer these questions. They step out of separated media constraints by identifying performative components in graphic design processes and results. With examples of their recent projects, The Rodina propose the term “performative design” for a practice that incorporates playfulness, bodies, action, eventness (understanding this as a unique time and space) and graphic design. Performance becomes an alternative mode of value production.

Presented by the CCA Graduate Program in Curatorial Practice in partnership with CCA’s MFA Design

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The Rodina (Tereza and Vit Ruller) is a post-critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. Both in commissioned work and in autonomous practice, they activate and re-imagine a dazzling range of layered meanings across, below and beyond the surface of design. The Rodina invents ways in which experience, knowledge and relations are produced and preserved. In their work, Tereza and Vit often explore the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology The studio specialises in video, user experience, installations, and visual identities. This cross-media approach allows examining communication as thousands of small interactions which leads to actions. In 2015, The Rodina researched performativity within graphic design and coined term “performative design” (in the field of visual communication) which is further described in Action to Surface publication.